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Surakshit Hum Tum Abhiyan
Education and Youth Development
Work in education and youth development, showcasing the roles as a content writer, researcher, and project manager across initiatives like AIF’s Digital Equalizer program, Kaivalya Education Foundation’s Change Stories, annual reports, and impact films such as STEM for Girls. The focus is on empowering students through e-learning, improving school education quality, and using storytelling and communication to drive change.
Writer and Strategist
Led the overall ideation of the campaign and ensured effective outreach to the target audience while ensuring the external communication strategy on social media, media, and digital engagement —communities across 25 Aspirational Districts of India, with a focus on sensitizing them about Covid-19 vaccination.
Surakshit Hum Surakshit Tum Abhiyaan is a critical initiative designed to address both the immediate needs and long-term challenges faced by India’s poorest communities in the Aspirational Districts, particularly in the aftermath of Covid-19. The campaign is a collaborative effort between Piramal Foundation and NITI Aayog.
