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Saksham Bitiya Abhiyan
India
112 Aspirational Districts
2021
For one year
Writer and Strategist
Led the overall strategy of the campaign—from branding to influencer engagement—while ensuring strong, community-level messaging
Social
The initiative aims to transform the lives of adolescent girls in 112 Aspirational Districts over the next three years by breaking the intergenerational cycle of poverty and creating enabling opportunities. To achieve this, we are empowering girls through focused interventions. The campaign was designed in two parts: (1) community-based awareness building, and (2) social media messaging and promotion to amplify awareness
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